Innovation

Since our founding, we have strived to find new and innovative ways to help our business partners. LLG Research holds several U.S. trademarks on data analysis processes including ConSensor©, QuantaMetrics© and Payoff Profile©.  LLG Research is at the forefront of the business and market intelligence industry using neural network technologies to pinpoint key drivers of satisfaction.

Throughout our history as market research advisers, we have become a worldwide leader in advanced analytics specializing in neural network analysis. Our proprietary QuantaMetrics Neural Network Analysis sets us apart from other research firms.

Contrary to popular belief and tradition, concentrating resources and efforts to improve attributes that reveal a low rating is not necessarily the most effective way to improve satisfaction and loyalty. Though a typical survey will convey data on “what” people think, the real effort is to understand “why” people think the way they do. While regression analysis has been frequently used to analyze survey data, a neural network analysis takes it one step further.

Neural Networks, which are part of Artificial Intelligence technologies, operate as a simplified computerized model of the neural architecture of the human brain. Just as the human brain “learns” from repeated exposure to neural stimuli, the Neural Network is also a pattern recognition program.

In our application of Neural Networks, the model begins to “learn” in a way that simulates the human decision making process. Development II has developed the methodology of deploying this technology in a way that quantifies the impact of various attributes on overall satisfaction and loyalty.

Because it is accomplished without ever having to ask to rate or rank survey attributes, any contextual biases, inaccuracies, and inconsistencies are avoided.